If you’ve ever seen a sleek Apple product ad, you knew it was Apple before a logo ever showed up. That’s the power of consistent visual identity. Consistency isn’t just about looking the same, it’s about feeling the same. It’s color…
Why Pre-Production is the Most Overlooked Key to a Great Project
Why Pre-Production is the Most Overlooked Key to a Great Project Every unforgettable campaign starts long before the camera rolls. Pre-production is where the real magic begins. At DominionHQ, we’ve studied what works—and what misses. Coca-Cola’s Super Bowl ads, for example,…