Interesting facts in development
When they approached DominionHq, they had a big vision but no clear brand identity for the new product. They had a name, a few rough ideas, and a lot of passion but everything else was scattered. No logo, no consistent messaging, no visual direction. They knew what they wanted to feel like but didn’t know how to translate that into something the world could see and connect with.
We started with a full product discovery session, asking deeper questions about their purpose, audience, and voice. From there, we developed mood boards, brand stories, a color palette, a strong logo, and typography that captured their tone: confident, approachable, and fresh. Every step of the way was collaborative, with the goal of building something real, not just something trendy.
Results of the project
A Brand That Finally Felt Authentic
When we delivered the product branding package and brand guide, with a strong marketing action plan and digital assets, the client’s immediate reaction was, “This finally feels like us.” It captured who they were at their core, not just what they did.
A bold Consistent Look Across Every Platform
From their website to social media, every touchpoint now felt connected and intentional. The brand story, visuals, and voice worked together seamlessly, creating stronger recognition and trust.
New Opportunities and Visibility
Since the rebrand, the client has attracted new partnerships, bigger audiences, and stronger opportunities that align with their mission doors that were harder to open before.
Increased Confidence and Presence
With a brand that truly represented them, the client began showing up in their space with more authority, clarity, and pride transforming not just how others saw them, but how they saw themselves.