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Why Pre-Production is the Most Overlooked Key to a Great Project

Why Pre-Production is the Most Overlooked Key to a Great Project Every unforgettable campaign starts long before the camera rolls. Pre-production is where the real magic begins. At DominionHQ, we’ve studied what works—and what misses. Coca-Cola’s Super Bowl ads, for example,...
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What Big Brands Teach Us About Consistency in Visual Identity

If you’ve ever seen a sleek Apple product ad, you knew it was Apple before a logo ever showed up. That’s the power of consistent visual identity. Consistency isn’t just about looking the same, it’s about feeling the same. It’s color...
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How AI Is Helping Creators Turn Dreams Into Reality

How AI Is Helping Creators Turn Dreams Into Reality We’re living in one of the most exciting times to be a creator. Thanks to AI, the gap between dreaming up an idea and actually building it is smaller than it’s ever...
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Why Small Brands Should Think Big With Video

Thinking Big In an Era of Small Businesses Some of the most powerful brand moments came from small beginnings. Think of how Glossier started with simple videos, real stories, and a community-first approach. Or how Dollar Shave Club went viral with...
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