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Why Small Brands Should Think Big With Video

Thinking Big In an Era of Small Businesses

Some of the most powerful brand moments came from small beginnings. Think of how Glossier started with simple videos, real stories, and a community-first approach. Or how Dollar Shave Club went viral with a single witty, well-produced video. You don’t need a big budget to make a big impact. At DominionHQ, we work with brands at every stage. And here’s what we’ve learned: the brands that win are the ones who think big from day one. Not in spend but in heart, in clarity, in care. Big brands like Red Bull, for example, didn’t just sell energy drinks. They sold adrenaline, adventure, and lifestyle. They built this through consistent, bold, and exciting video content. Even early on, their visual storytelling was all-in.

You don’t need a big budget to make a big impact. At DominionHQ, we work with brands at every stage. And here’s what we’ve learned: the brands that win are the ones who think big from day one. Not in spend but in heart, in clarity, in care.

Kim Fransis

We help small brands get there. Whether you’re launching a product, building a community, or trying to land your first major client, video can do the heavy lifting. It communicates who you are in seconds. A polished 30-second video can open investor doors. A sharp sizzle reel can earn trust. A heartfelt story can make your brand feel human and unforgettable. You don’t need a stadium budget to create great content. You need vision, strategy, and a team that gets it. At DominionHQ, we film small projects with big-picture energy. Because we know what a single video can do. It can change perception. Build a following. Shift a future. So start with what you have. Speak with your whole heart. And shoot like your story belongs on the biggest screen.

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